Igor Irbitskiy
Animation Art-Director
Creative Producer
Motion-Designer
About me
·Adobe After Effects · Cinema 4D · Unreal Engine · Blender · Procreate
Motion designer with 12 years of experience in visual storytelling across animation, commercial media, and interactive exhibitions. I’ve art-directed graphics for advertising, film, and large-scale events — including the United Nations Summit in Saudi Arabia — and collaborated with brands like Microsoft, Pepsi, Aramco, Istanbul City Hall, Kaspersky, Beeline, Megafon, Moscow Transport, Tinkoff and Sber.

I’ve taught motion design at platforms like Yandex.Practicum, Geekbrains, Skillbox, and Skillfactory.

For over 7 years, I’ve also co-led educational film camps where we teach children animation — and now, AI tools.


Heart's Tale
an independent animated project created over the course of two years by a team of fifteen artists.
Based on the book by my friend and director Max Maze, the trailer was a deep visual exploration.
As the art director, I aimed to craft a rich and unique world using a full range of visual tools — from classical painting techniques to procedural graphics. The project was featured by Motionographer, one of the leading global media platforms dedicated to digital art and animation.

Role: Art-director, 2D/3D animator, Compositer
Laundry Hangover
experimental animated short film inspired by a real-life, oddly dramatic moment. One day at the laundromat, I exchanged all my cash for coins — only to realize I was exactly one coin short of starting the dryer. Instead of solving the problem, I saw a perfect setup for a story and turned it into a film. I used photogrammetry to build 3D environments and brought the character to life through traditional frame-by-frame animation.
AI-Driven Animated Series
– Pilot Production for Russian Streaming Platform
Over a 3-month period, led the art direction and visual pipeline development for two pilot episodes of an animated series, exploring the integration of AI into animation workflows. Managed a team of 10 artists, oversaw the entire creative process — from early character and environment sketches to final animation — and ensured visual consistency and quality throughout both pilots.
Enfant Chaman (AI)
An experimental animated music video created entirely with AI tools — from the original song to the visual concept, shot design, and final animation.
Nearest Town
A game trailer based on an illustration I had been working on in my spare time for over a year.
SberChan
A commercial project for Sber, where I was responsible for the entire visual content within the metaverse environment. The animation blended traditional frame-by-frame Mascotte character animation with a 3D world inhabited by 2D characters, enhanced with VFX compositing layered over live-action footage
Sting (PepsiCo)
A commercial spot for PepsiCo Vietnam, where I was responsible for adapting existing 3D game characters, as well as creating backgrounds, visual effects, and compositing with live-action footage.
PizzaFabrica – Commercial Spot
Led the visual production for a commercial, overseeing a team of 10 artists.
Responsible for the overall visual style and compositing.
Megafon – Animated Commercial Series
Led the visual development for a series of commercials combining 2D and 3D animation,
aligned with the brand’s campaign guidelines.
Supervised a team of 5 artists and oversaw the overall visual style.
Cherkizovo – TV Commercial
Designed the alien character, UFO interiors and exteriors,
and led the visual development of all CG elements in the spot.
Kappa x Virtus.pro
Led the visual development for a series of commercials combining 2D and 3D animation, aligned with the brand’s campaign guidelines. Supervised a team of 5 artists and oversaw the overall visual style.
Yandex.Okruglenie – Charity Campaign Commercial Series
Created and refined visual metaphors and imagery for a series of commercials supporting Yandex’s charity initiative. Led the creative team responsible for final content production.
Warner Bros & Etihad Airlines – In-Flight Promotional Spot
Developed the visual design of shots featuring special effects and crafted the overall graphic style used throughout the commercial promoting Warner Bros theme parks on Etihad flights.
Beeline – Employee Training Promo Series
Led the creative development including scripting, visual concepts, 2D and 3D animation, and compositing. Managed the team responsible for final content assembly and delivery.
Kaspersky Hybrid Cloud Security
– Animated Promotional Video
Led the visual creation of a metaphor-driven video illustrating how companies migrate to cloud services using flying ships. Personally handled most of the production tasks, including 3D modeling, concept design, animation, scene assembly, lighting, texturing, rendering, and final compositing.
Kaspersky – Cyber Threat Awareness Series (9 videos)
Solely responsible for the full production pipeline across a series of nine videos detailing potential cyber threats. Tasks included storyboarding, illustration, 3D animation, scene composition, modeling, rendering, and compositing.
Rybakov Foundation
– Educational Promo for Innovative Kindergarten
Developed the script, visual metaphor, storyboards, and overall look for a promotional video showcasing a unique early education program. Handled 3D animation and final compositing. Led a team of five through production to delivery.
Sber CIB – Internal Milestone Video
Created the overall visual style and handled 2D/3D animation, scene composition, and compositing for a video highlighting regional achievements across Russia. Produced for internal use by Sber.
Ministry of Finance of the Russian Federation
– Annual Report Video
Directed a small team and personally handled around 60% of the production pipeline, including scripting, visual development, and final compositing. The video showcased key achievements of the Ministry over the past year.
United Nations Saudi Arabia Summit
Served as Art Director, responsible for the overall visual concept of the event. Personally created the background for the King of Saudi Arabia’s speech and oversaw all stage graphics used during presentations by summit speakers. Developed and directed the full visual identity for the event.
MESS – Closing Animation for Turkish Metallurgy Union Conference
Art-directed and produced an animated video for the closing of the MESS conference. Oversaw the full creative process, from concept to final delivery.
Mepec Conference – Saudi Arabia
Led the visual design for the entire event, including stage content and screen visuals. Directed a team of 10 artists to produce presentation materials for all conference speakers.
Rybakov – Synergy Forum Keynote
Designed the full visual support for a 40-minute keynote by billionaire Igor Rybakov, enhancing key moments with real-time graphics. Personally handled 3D animation and final compositing of all visual elements.
IPTC – Saudi Arabia Opening Ceremony
Directed and art-directed the opening video for the International Petroleum Technology Conference. Led a team of 10 artists in producing the final piece and oversaw all stage content for the event.
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